We speak with you and ask for you to complete a brief that outlines a little about you, your business and what it offers. We also to get to understand how you will offer your deliverables, who you propose will be your client base and their demographics.

During this phase, the NameKast team will immerse itself into your product and market to ensure we understand your value proposition, voice and naming objectives. This phase ensures we deliver a name that fits your needs and stands out amongst your competitors.

After researching multiple sources for inspiration, our naming professionals develops potential names for your business. We will create keywords and concepts and ensure that they are memorable, unique, have aural qualities, brand story power and potential trademark, linguistic and cultural issues.

Developed names undergo rigorous analysis to ensure they meet objectives, are memorable, possess storytelling power, and have the strongest chance of surviving deep level trademark screenings. Names that survive the evaluation process and screening are presented as recommended name candidates.

Once you have provided feedback, NameKast provides refinements to the brief and moves to redevelop your preferred name choices and preferences until you have made your final decision so that you can begin the journey of turning your dream business into a reality.

We then secure domain name procurement, perform deeper levels of trademark screening in multiple global trademark and business databases. If needed, a linguistic check is completed to ensure your name communicates appropriately across targeted countries and cultures.

Visual branding is the face of your business. In the blink of an eye it tells people what you do, what you believe in and gives them a reason to connect to your organisation. Our experienced team will design a series of memorable and meaningful brand identities for your organisation.

A priority of every business should be establishing the right brand identity. Logos that survive the design and evaluation process are presented as recommended candidates for your review. A strong visual identity sets the tone for your brand. View the designs and choose the one design you would like to work with.

Our designers make revisions based on your feedback so you are always part of the design process. You can specify colour, image, icon and fonts you would like made in order to make it the perfect logo for your new business. This is your logo and you have complete control of the creative process.

Once the revisions have been completed, we will upload them so that you have the opportunity to request further revisions or approve and finalise your preferred logo design. Once you are completely satisfied with the final revision, we will ask you to approve the final logo for processing.

We will then send you your logo with the included files: Adobe Illustrator and/or Adobe Photoshop (working files), GIF, JPEG, PNG, TIFF (for web and print use). In addition, you receive a comprehensive media kit that includes stationary design, colour palette, RGB colour codes and font style boards.